论文部分内容阅读
在互联网思维被赋予多重定义的时代,商业模式和传统的商业模式最大的区别在于,不再是关于成本和规模的讨论,而是关于重新定义内容和客户价值的讨论。因此,商业模式本身变得不是那么重要,如何打进消费者的心智则成为一家企业急需攻下的阵地。分众传媒CEO江南春对此有过贴切的描述:找到那颗钉子,找到消费者心智中的空隙。
In the age when Internet thinking was given multiple definitions, the biggest difference between the business model and the traditional business model was that it was no longer a discussion of cost and size, but a discussion of redefining content and customer value. Therefore, the business model itself is not so important, how to reach the minds of consumers has become an urgent need for business positions. Focus Media CEO Jiang Nanchun have aptly described this: find the nail, find the gap in the minds of consumers.