在宏观层面经济环境和传媒环境发生变化、微观层面消费群体和消费观发生改变的环境下,报业广告进入新常态。稳增长、转思维、调结构、增动力、整合各种资源优势形成互动是赢得广告主青睐的必由之路。一、当前经济形势对广告业的影响我们常说广告是市场经济的晴雨表,那么我们得先看看2014年中国经济状况怎样。日前国家发展改革 In the macro-level economic environment and the media environment changes, micro-level consumer groups and consumer attitudes changed environment, the newspaper ads into the new normal. Steady growth, turn thinking, adjusting structure, increasing motivation, integration of various resources to form an interaction is to win the favor of advertisers the only way. First, the current economic situation on the advertising industry We often say that advertising is a barometer of the market economy, then we have to look at 2014 China’s economic situation. Recently, the national development and reform