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媒体的公信力,是指媒体本身所具有的被社会公众所信赖的一种内在力量。国内研究认为,正确导向、思想高度、舆论主调、新闻真实、高雅格调、舆论监督、情感亲和、品牌特色、新闻精品、职业道德等是媒体公信力的构成要素①。近年来由于一些媒体出现程度不同的有偿新闻、虚假报道、低俗之风、不良广告等问题,导致新闻报道的权威性、公正性受到影响,媒体的公信力受到损害。美国著名研究机构Pew2008
The credibility of the media refers to the media itself has been an internal force trusted by the public. According to the domestic research, correct guidance, high thinking, public opinion, news truth, elegant style, public opinion supervision, emotional affinity, brand features, news quality and professional ethics are the components of the credibility of the media. In recent years, media outlets have suffered from the authoritativeness and impartiality of news coverage as a result of some news items such as paid news items, false reports, vulgar advertisements and other advertisements of different degrees. The famous American research institute Pew2008