危机事件的种类日趋繁多,传播媒介工具日益丰富,在危机下展开有效的危机传播越来越重要。受众作为危机传播最直接的对象,已经不是单纯的信息接受者,研究其在危机下的心理,能够更好的制定突发事件下的媒介传播策略,有效地进行舆论缓释和舆论引导,促进社会和谐与稳定。 As the types of crisis events have become increasingly diverse and media tools become increasingly abundant, it is increasingly important to launch an effective crisis communication under crisis. As the most direct object of crisis communication, the audience is no longer a mere receiver of information, studying its psychological under crisis, can better formulate media communication strategies under emergencies, effectively carry out media release and public opinion guidance, and promote Social harmony and stability.