Wildfire risk related to hazards on people and assets is expected to increase in the face of climate change, especially in fire-prone environments such as the Mediter-ranean Basin. Distinguishing rationalities, i.e., the complex profile of multi-thematic, wildfire-related perceptions that collectively characterize and quantify all of a society\'s responses, its interrelations, and influence on its insights, are of primary importance to understand the degree of prepar-edness and the direction that wildfire management policies are moving. Greece is a country that suffered mega-wildfire events during the first years of the twenty-first century. This paper presents a scheme of advanced multivariate statistical procedures applied on standard social survey questionnaires to uncover different or similar rationalities between fire man-agement services and the general public. Profession-centered versus message-oriented rationalities is defined. They differ mainly on the priorities attributed to strengthening personnel and equipment capacities versus the need for public educa-tion and awareness. Both are evaluated against the needs of long-term risk assessment and forest management policies in Greece. The main conclusion is that Greek society, although traumatized by recent fire disasters, is not yet prepared for long-term strategic forestry adaptation and planning.