坚持以人为本是我们党的执政理念。新闻媒体作为党的“喉舌”,坚持受众本位理应成为媒体宣传的必备理念。在社会环境和社会结构多样化、人们思想观念和价值取向多样化、媒体宣传形式多样化、信息传播渠道多样化的形势下,如何坚持受众为本,最大限度地满足受众的阅读视听需求,既 Adhering to the principle of putting people first is the governing concept of our party. As the “mouthpiece” of the party, the news media should adhere to the standards of the audience and become an indispensable concept of media propaganda. Under the circumstances of the diversification of social environment and social structure, the diversification of people’s ideological concepts and values, the diversification of forms of media publicity and the diversification of channels of information dissemination, how to adhere to the audience-oriented principle to meet the audience’s audio-visual reading needs to the maximum extent,