“大数据”在物理学、生物学、环境生态学等领域以及军事、金融、通讯等行业存在已有时日,近年来却因为互联网和信息行业的发展而引起人们关注。所谓大数据,是指所涉及的资料量规模巨大到无法透过目前主流软件工具,在合理时间内达到撷取、管理、处理、并整理成为帮助企业经营决策更积极目的的资讯。事实上,对企业来说大数据并不意味着大生意。数据分析才是带来利润和提高利润的途径。 Big Data has been around for a long time in such fields as physics, biology and environmental ecology as well as military, financial and communications industries. In recent years, however, it has drawn much attention due to the development of the Internet and information industries. The so-called big data means that the amount of information involved is so large that it can not be captured, managed, processed and organized by the current mainstream software tools to become a more positive target for business decision-making. In fact, big data does not mean big business for the business. Data analysis is the way to bring profits and profits.