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经济全球化的发展和产品同质化的倾向促使市场竞争越来越激烈和残酷,与此同时,客户的需求也日益多样化和个性化。在这样的市场环境下,以客户为中心的管理理念受到了许多企业的高度重视。消费者面临的困扰无疑就是对零售商提出的挑战,换个说法,消费者对零售
The development of economic globalization and the tendency of product homogeneity make the market competition more and more intense and cruel. At the same time, the demand of customers is diversified and personalized. In this market environment, customer-focused management philosophy has been highly valued by many companies. The troubles faced by consumers are undoubtedly the challenges posed to retailers. To put it another way, consumers’