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当前,我国企业的国际竞争力随着改革开放的深入日益增强,越来越多的企业对外进行直接投资,向国际化发展。这些开展国际化经营的企业为了在新的经营环境下能正常运行,保证企业跨国经营战略的实施,实现企业目标,就必须对企业管理方式问题进行较为深入的研究,并作出科学选择。 一、跨国企业的管理问题 跨国企业与国内企业是完全不同的两个企业,两者最突出的区别在于经营环境的不同。跨国企业所面临的环境是多元化的,包括性质不同的人类行为准则、态度及各种语言和社会组织。它所面临的经济环境也很复杂,包括处于不同经济发展阶段和不同经济体制的各类国家。跨国企业的政法环境跨越不同政治倾向的法律、政策及国家主权。跨国企业经营环境的特殊性决定了它面临着国内企业中不存在的管理问题。
At present, the international competitiveness of Chinese enterprises has been increasingly strengthened along with the deepening of reform and opening up, and more and more enterprises have made direct investments in foreign countries and have developed towards internationalization. In order to ensure the normal operation of these internationally operating companies in the new business environment, to ensure the implementation of corporate transnational business strategies, and to achieve corporate goals, it is necessary to conduct a more in-depth study of business management methods and make scientific choices. I. Management Issues of Multinational Enterprises Multinational corporations and domestic corporations are completely different companies. The most striking difference between them is the difference in the operating environment. The environment faced by multinational corporations is diversified, including human behavior standards, attitudes and various languages and social organizations of different natures. The economic environment it faces is also complex, including various countries at different stages of economic development and different economic systems. The political and legal environment of transnational corporations spans the laws, policies and national sovereignty of different political tendencies. The special nature of the operating environment of a multinational company determines that it faces management problems that do not exist in domestic companies.