读过贵刊的文章,我第一次接触到原生营销这个概念,虽然对这个概念很陌生,但其中的理念却让我感觉如此熟悉,我们一直提倡要用做产品的思维做营销,任何营销活动始终要思考为谁做、做什么、凭什么打动用户,与原生营销的理念在某些方面不谋而合。原生营销的核心理念就是回归到营销的本质,以用户为中心,采用更容易被用户接受的方式传递信息和情感,从而在用户心目中塑造一个有血有肉的品牌形象,其实这种方式和做产品的思维是很相似的。 Having read the articles in your magazine for the first time, I first came across the concept of primary marketing. Although it is a stranger to this concept, the concepts in it make me feel so familiar. We have always advocated the use of product thinking as marketing, any marketing Activities always have to think about who to do, what to do, how to impress users, and the concept of primary marketing in some ways coincide. The concept of primary marketing is to return to the essence of marketing, user-centric, using more user-friendly way to pass information and emotions, so as to create a flesh-and-blood brand image in the minds of users, in fact, this approach and product Thinking is very similar.