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一个曾以维修飞机为主业的军工企业,因生存所迫而闯进建筑行业,迅速抢占了高墙幕墙装修市场的制高点,夺得中国16座电视塔幕墙装饰工程的合同,不仅战胜了国内众多的竞争对手,而且还打败了自诩为“世界幕墙王”的美国哈蒙幕墙装饰公司。企业从创业初期“产品无销路负债百万元”的困境中,一步一步登上“中国幕墙大王”的宝座,年合同额超过6个亿,销售收入达5个多亿,利税突破3000万元的大关。这个企业靠什么成功?
A military-oriented enterprise that mainly used aircraft for maintenance broke into the construction industry due to its survival. It quickly seized the commanding height of curtain wall decoration market in high walls and won the contract of curtain wall decoration works for 16 TV tower in China. It not only defeated the domestic Many competitors, but also defeated the self-proclaimed “the world's curtain wall,” the United States Hamon curtain wall decoration company. From the early days of the venture, “product sales of millions of dollars in debt,” the plight of step by step, “China curtain wall king” throne, the annual contract amount of more than 6 million, sales revenue of more than 5 billion, profits and taxes exceeded 30 million yuan The mark. What is the success of this business?