品牌驱动创新策略是在某一品牌的基础上获取新高度的创新战略,文章将湖南少数民族特色村寨作为品牌输入,以打造特色村寨品牌作为目标,其品牌战略的驱动将从利用科技开发新产品、注入创新管理理念、实施产品设计创新、结合新的商业模式等途径,保持竞争力促进品牌的成长与发展。 Brand-driven innovation strategy is based on a brand new access to a high degree of innovation strategy, the article will feature Hunan minority villages as a brand input to create a characteristic village brand as a target, the brand strategy will drive the use of technology to develop new products , Injecting innovative management concepts, implementing product design innovation, combining new business models and other means to maintain competitiveness and promote the growth and development of the brand.