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从广告人的角度看,广告有一个重要的目标,就是希望受众有所行动,公益广告同样如此,应该明确,你希望受众群体有什么样的行动。乔均:在座有很多是经历过60年代,70年代的广告人,那个时代国家并不富裕,但是我们有雷锋,我们会做好事不留名。但是今天小悦悦在我们身边,一部车压过去了,第二部车又压过去了,竟然没有人关心。中国缺了什么,我们这个民族缺了什么,缺了伦理,缺了道德,缺了积极向上的精神。
From an advertiser’s point of view, advertising has an important goal, is to hope that the audience to act, public service ads the same, it should be clear, you want the audience what kind of action. Qiao Jun: There are many who are experiencing the advertising of the 1960s and the 1970s. The country was not rich at that time, but we had Lei Feng and we would do well not to be named. But today Yue Yue Yue is in our side, a car pressure passes, the second car presses over again, unexpectedly nobody cares. What is missing from China, what is missing from our nation, lack of ethics, lack of morality, lack of a positive and progressive spirit.