网络舆情指由于事件的刺激而产生的通过互联网传播的人们对于该事件的所有认知、态度、情感和行为倾向的集合。在网络环境下,网络舆情呈现出匿名性、无限制性、便捷性、非理性等特征。对于企业来说网络舆情很难操控,一旦出现负面信息,网民舆论犹如海啸一般席卷而来,甚至会使企业的公信力瞬间坍塌。电网企业作为公用性企业,影响着社会的经济生产和人民生活,其行为也受到更为广泛的监督和关注,特别是在网络环境中,电网企业的发展、经营行为,社会角色等方面,常常受到网民的热议,其中不乏言辞的抨击和恶意的诋毁。细观近几 Internet public opinion refers to the collection of all cognitive, attitudinal, emotional, and behavioral tendencies of people who are disseminated over the Internet due to the excitement of an event. In the network environment, the Internet public opinion shows anonymity, unlimited, convenience, irrationality and other characteristics. It is very difficult for enterprises to control the public opinion on the Internet. In the event of negative information, netizens’ public opinion is swept up like a tsunami, and the credibility of the enterprise may even instantly collapse. Grid enterprises, as public enterprises, affect the economic production and livelihood of the society. Their behaviors are also subject to more extensive supervision and attention. Especially in the network environment, the development of power grid enterprises, business practices, social roles, etc., Netizens are hot, many of them lamentable attacks and malicious slander. In recent years