《马太福音·第二十五章》说:“因为凡有的还要给他,叫他有余;没有的,连他所有的,也要夺过来。”这就是莫顿发现的关于社会合力奥秘的“马太效应”。事实也证明,在市场竞争中,越是有声誉的企业或产品,越是能获得更多的效益,而这些好处恰恰又能产生并维持企业或产品更大的声誉。这就是品牌的效力。这一规律同样适用于房地产行业,随着新的房地产金融政策和土地政策的稳步实施和推进,行业规则日趋规范,竞争门槛逐 “Matthew chapter twenty-five” says: “For everything is to him, and there is more than him: no one, even all of him, will take it.” “This is what Morton discovered about Social forces together mystery ”Matthew effect ". The fact also proves that in the market competition, the more reputable enterprises or products, the more they can get more benefits, and these benefits can precisely generate and maintain the greater reputation of the enterprises or products. This is the brand’s effectiveness. This law also applies to the real estate industry, with the new real estate financial policy and the steady implementation of land policies and promote the industry rules become more standardized, competitive threshold