对于民族与国家的发展而言,文化软实力的首要功能在于“内聚人心、外塑形象”。传统上来看,文化软实力体现为一个民族蕴涵价值观层面的文化所具有的吸引力和感召力,具备吸引力和感召力的文化才能凝聚人心,保障民族和国家团结。就当前的经济社会发展而言,文化软实力还有赖于文化的国际竞争力,有了竞争力的文化一方面 For the development of the nation and the country, the primary function of cultural soft power lies in “cohesion, plastic image ”. Traditionally, the cultural soft power is reflected in the attractiveness and charisma possessed by the culture of a nation’s implied values. The attractive and charismatic culture can unite the people and safeguard the unity of the nation and the nation. As far as the current economic and social development is concerned, cultural soft power depends on the international competitiveness of the culture. On the one hand, a competitive culture