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小钱换大钱在五花八门的行业中,恐怕数招揽保险生意是其中最难做的一行了。然而,美国布兰希保险公司却知难而上,想出了一道怪招。首先,该公司寄出各种保险说明书和简单的调查表给顾客,还附上一张优待券,上面写着:请您把调查表的几个空白填好,同时撕下优待券寄给我们,即可获得两枚罗马、希腊或中国等各国的仿古硬币。同时还申明:这是答谢您的协助,并不一定要您加入我们的保险行列。信寄出了3万多封,回信是2万多封。
Small money for big money In a wide variety of industries, I’m afraid that the number one insurance business is one of the most difficult to do. However, Branch Insurance Company of the United States was in a difficult situation and came up with a strange move. First of all, the company sent out various insurance instructions and simple questionnaires to customers. It also attached a coupon, which read: Please fill out a few blanks in the questionnaire, and tear down the coupon to send us , you can get two antique coins from Rome, Greece or China. At the same time, it also stated: This is to thank you for your assistance and does not necessarily require you to join our insurance. The letter sent more than 30,000 letters and the reply was more than 20,000.