由于纺织服装业逆向物流具有流行性、季节性的特征,应用现有模式具有一定的局限性和弊端,因此,提出一种适合纺织服装业的逆向物流运营模式——联盟运营模式,并构建基于GAE云技术的纺织服装业逆向物流平台。逆向物流联盟运营模式的核心,在于建立一个为逆向物流参与者提供发布信息、共享信息的集成、开放的平台。云计算可为联盟运营模式的实现提供技术依托,使该模式平台具备可实施性和可实现性。 Because of the epidemic and seasonal characteristics of the reverse logistics in the textile and garment industry, the application of the existing model has some limitations and drawbacks. Therefore, a reverse logistics operation mode - the alliance operation mode suitable for the textile and garment industry - GAE cloud technology textile and garment industry reverse logistics platform. The core of reverse logistics alliance mode of operation lies in establishing an integrated and open platform for reverse logistics participants to provide information and share information. Cloud computing can provide technical support for the realization of the alliance operation mode, and make the model platform implementable and achievable.