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广播这种媒体形式,至今为止已经发展了25年。作为我国传统的一种媒体形式,交通广播以其实时性与真实性赢得了广大听众的喜爱。但是由于社会经济的飞速发展,不断出现的各种新型媒体对交通广播造成了很大的冲击,使得交通广播面临巨大的挑战。内容优势逐渐减弱,路况的实时播报优势也不再明显,与新媒体融合的深度更有待于提高。为了适应新媒体时代的发展,交通广播必须对自身节目进行创新,这样才能迎合社会的发展需求。
This media form of broadcasting has been in development for 25 years. As a traditional media form of our country, traffic radio has won the favor of the majority of audiences with its real-time and authenticity. However, due to the rapid socio-economic development, the continuous emergence of various new types of media has caused a great impact on traffic and radio broadcasting, making traffic and radio broadcasting a huge challenge. The advantages of content gradually weakened, the advantages of real-time broadcast of the road are no longer obvious, and the depth of integration with new media needs further improvement. In order to adapt to the development of new media era, traffic radio must innovate its own programs in order to cater to the development needs of the society.