随着社会主义市场经济的深入发展,文化竞争力已成为企业发展壮大的核心竞争力。概述了企业文化、企业文化创新的涵义及其重要性,并积极探讨企业面临战略机遇期和战略调整期的新形势下,应如何推进企业文化建设和创新,从而增强企业核心竞争力,促进泸天化股份公司健康稳定发展。 With the further development of the socialist market economy, cultural competitiveness has become the core competitiveness for the development and expansion of enterprises. It summarizes the connotation and importance of corporate culture and corporate culture innovation and actively discusses how to promote corporate culture construction and innovation under the new situation that enterprises are faced with strategic opportunity period and strategic adjustment period so as to enhance their core competitiveness Tianhua AG healthy and stable development.