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广东广播在互联网时代深挖岭南文化资源,推出了一系列传承本土优秀文化的节目及活动,这是广东广播在媒介融合背景下坚守内容战略不变的再出发。通过公益平台,聚合公益和媒体的力量,推动公益活动与本土文化传播相结合,让文化传承落地生根,取得实效。创新传播方式,利用新媒体平台和传播手段,让传统文化嫁接互联网基因,与今天的受众实现强连接。引导文化主流价值的回归,增进听众特别是本土听众(用户)在文化、情感和价值上的认同,为广播的转型发展带来新的人气和生机,为传统媒体重构新的媒介关系以及创新融合发展带来积极的探索。
Guangdong Radio has deeply tapped Lingnan cultural resources in the Internet era and launched a series of programs and activities that inherit the excellent local culture. This is a further departure of Guangdong Broadcasting Company to keep its content strategy unchanged under the background of media convergence. Through the public welfare platform, we can aggregate the public welfare and the power of the media to promote the combination of public welfare activities and local cultural transmission so that cultural traditions can take root and take concrete results. Innovative means of communication, the use of new media platforms and means of communication, so that traditional culture grafted Internet genes, and today’s audience to achieve a strong connection. Guide the return of the mainstream cultural values and enhance the cultural, emotional and value recognition of listeners, especially local listeners (users), bring new popularity and vitality to the transformation and development of broadcasting, reconstruct new media relations and innovations for traditional media Fusion development brings positive exploration.