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21世纪以来,移动互联网为代表的新媒体飞速发展,新媒体深深地影响了大学生的学习与生活。虽然大学生的媒介接触有着明确的目的性与功利性,但是普遍媒介素养不高,媒介素养往往靠个人的自我感悟获得。深处信息洪流中的他们饱受网络谣言与虚假信息的困扰,现实社交能力下降,行为取向与价值判断易受新媒介左右。大学生的媒介素养现状决定了高校教育必须充分重视大学生媒介素养提升。
Since the 21st century, the new media represented by the mobile Internet has developed rapidly, and the new media has deeply affected the study and life of college students. Although college students have a clear purpose and utilitarian media contacts, but generally low media literacy, media literacy often rely on personal self-realization. Deep in the flood of information, they suffer network rumors and false information plagued the decline in social reality, behavior orientation and value judgments susceptible to new media. The status quo of college students ’media literacy determines that college education must give full attention to the improvement of college students’ media literacy.