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随着人们生活水平的提高,人们更加注重提高生活质量,越来越多的人钟情于休闲旅游、自驾旅游,旅游业的“散客时代”随之来临。“智慧旅游”作为时代的潮流趋势逐渐发展成为旅游市场的新业态,对旅游产业中的各类主体都产生了广泛的影响。本文主要分析了智慧旅游的概念,智慧旅游对旅游企业营销策略的影响以及完善传统旅游企业营销策略的建议。
As people’s living standards improve, people pay more attention to improving the quality of life, more and more people love leisure travel, travel by car, tourism, “FIT” era. As the trend of the times, “Wisdom Travel” gradually develops into a new format of tourism market and has a wide range of influences on various subjects in the tourism industry. This article mainly analyzes the concept of smart tourism, the impact of smart tourism on the marketing strategy of tourism enterprises and the suggestion of perfecting the marketing strategy of traditional tourism enterprises.