本文通过对以阜南柳编为代表的国家非物质文化遗产——淮河柳编技艺的田野考察调研,剖析了当下农村柳编手工艺的发展现状及面临的危机。并针对农村手工艺面临的问题提出在个性化消费的时代下,运用工业设计的思维与方法将农村手工艺进行的创造性转化,从而形成农村手工艺的创意产业化。 Based on the investigation and study of the national intangible cultural heritage represented by Funan wickerwork, the wickerwork of Huaihe River, this paper analyzes the present situation and the crisis of handicrafts of willowwood in the present countryside. In the era of personalized consumption, the author puts forward the creative transformation of rural handicrafts using the thinking and methods of industrial design in order to solve the problems faced by rural handicrafts so as to form the creative industrialization of rural handicrafts.