论文部分内容阅读
消费品市场是社会主义市场体系中的一个重要的基本市场。它反映国内的最终需求。满足这一种最终需求,既是经济发展的目的,又是经济发展的动力。拓展消费品市场,关系到人民群众的物质文化生活水平的提高,关系到消费品的生产与销售企业的发展,同时,通过产业联系,也会影响其他相关企业以至整个经济的兴旺发达。为了保证消费品市场的繁荣,一方面要研究生产企业的行为,另一方面更要分析消费者的行为。消费者的行为对消费品市场的变动关系极大。企业为了适应和创造市场需求,必须研究消费者的行为以至分析消费者的心理。我国在这方面的工作,不是做得多了,而是做得少了。
The consumer goods market is an important basic market in the socialist market system. It reflects the domestic final demand. Satisfying this kind of final demand is both the purpose of economic development and the driving force of economic development. The expansion of the consumer goods market is related to the improvement of the material and cultural living standards of the people. It is related to the development of the production and sales of consumer goods. At the same time, through the industrial connection, it will also affect the prosperity of other related companies and even the entire economy. In order to ensure the prosperity of the consumer goods market, it is necessary to study the behavior of production companies on the one hand, and analyze the behavior of consumers on the other. Consumer behavior has a great deal to do with changes in the consumer goods market. In order to adapt to and create market demand, enterprises must study consumer behavior and analyze consumer psychology. Our country’s work in this area is not to do more, but to do less.