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《中国企业家》2010年第14期《导演梦工厂》人们往往把导演想象成一个纯粹的、深刻的、为艺术献身(或者用冯小刚自己朴素的话说,“为人民服务”)的角色,因此冯小刚在贺岁片大潮中俯身捞了几块金子后,各种质疑声音纷至沓来。传统文化中的轻商意识、对艺术曲高和寡的传统想象,以及新左派思潮对市场的恶评裹挟在一起,把冯小刚连同他所
“Chinese Entrepreneurship” 2010 No. 14 “DreamWorks DreamWorks” People tend to imagine the director as a pure, profound, dedicated to the art (or Feng Xiaogang their own simple words, “to serve the people” role) , So Feng Xiaogang fishing in the New Year’s tide overlooking the fishing a few pieces of gold, all kinds of voices of doubt after another. The awareness of light traders in traditional culture, the traditional imagination of highbrow art, and the neo-leftist trend of market apprehension threaten to bring Feng Xiaogang together with him