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会展与旅游的结合近乎是天作之合,它们互相促进,共同发展。“如果一个城市开一次国际会议(搞一次国际展览),就好比有一架飞机在城市上空撒钱”,会展经济的诱惑,由此一语涵盖。世界展览业巨头门图特先生的这句著名言论,当然为自1851年英国伦敦举办首届世博会以来,国际化大都市一直都热衷于举办各种博览会乃至世博会作了恰切的注解。“如何让撒钱的飞机来”?“如何让钱真正撇下来”?即交通、住宿、餐饮、娱乐、观光、购物、游玩这样一条“消费链”能否成功打造,从而使会展业真正发挥出其应有的产业带动效应,这将是“会展城市”认真思考并尽快找出解决之道的问题。
The combination of exhibition and tourism is almost a perfect match, they promote each other and seek common development. “If an international conference (an international exhibition) is to be held in a city, it is like having an aircraft flying over the city,” and the temptation of exhibition economy is covered by that phrase. The famous remarks by the world exhibition giant Mr. Mentut, of course, since the first World Expo held in London in 1851, the international metropolis has been keen to organize various expositions and the World Expo made a proper comment. “How to make the money-spilling plane come?” “How to make the money really write down”? That is, transportation, accommodation, catering, entertainment, sightseeing, shopping, entertainment such a “consumer chain” can successfully build, so that the real exhibition industry play Out of its due industry-driven effect, it will be “MICE City” seriously consider and find out the solution to the problem as soon as possible.