论文部分内容阅读
本研究的目的是通过分析互联网经验影响的时间位移对传统新闻媒体消费状况,来更好地了解传统纸媒受微博传播的影响。基于时间位移理论,本研究旨在探讨微博传播引发消费者的时间位移对传统媒体的影响。2011年9月至12月通过对西北民族大学学生和兰州居家用户688受访者进行问卷调查,结果表明,微博传播确实对传统纸媒中在新闻领域起到时间位移的影响,研究发现有过5年的互联网经验的受访者有更显著的改变。消费者花费在传统纸媒的时间,会随多年的互联网经验增加而递减。经验丰富的网络用户,微博读取和传统纸媒的读取呈现越来越多的重叠,他们认为微博信息获取优于传统的纸媒。
The purpose of this study is to better understand the impact of traditional media on Twitter by analyzing the consumption of traditional news media by analyzing the time shift affected by Internet experience. Based on the theory of time shift, this study aims to investigate the impact of the time shift of consumers caused by Weibo on traditional media. From September to December 2011, a questionnaire survey was conducted among 688 Northwest University for Nationalities students and 688 households in Lanzhou. The results showed that the microblogging did affect the time shift in the field of news in the traditional paper media. The study found that The five-year Internet experience of respondents have seen more significant changes. The amount of time consumers spend on traditional media will decrease as years of Internet experience increase. Experienced Internet users, microblogging read and traditional paper media reading presents more and more overlap, they think the micro-blog information acquisition is superior to the traditional paper media.