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在自媒体时代下,每个人都能成为舆情的传播者,微信有着庞大的用户群体,其传播力不容忽视,在此背景下,微信舆情很容易产生甚至会不断涌现。微信本身可以扩散信息,增强信息的流动性,但如果不能有效控制舆情,舆论就有可能沿着非理性的方向发展。本文通过分析微信舆情的涌现机制,从事前预警、增强公信力、事中引导、平台监管、政务工作等方面提出建议,以及时有效地控制微信舆情。
Under the media era, everyone can become a communicator of public opinion. WeChat has a huge user base. Its communication power can not be ignored. In this context, wechat public opinion can easily emerge or even emerge. WeChat itself can spread information and enhance the liquidity of information. However, if public opinion can not be effectively controlled, public opinion may develop in an irrational direction. By analyzing the emergence mechanism of WeChat public opinion, this paper puts forward some suggestions in advance warning, enhancing credibility, guidance in the matter, supervision of the platform and government affairs so as to timely and effectively control the WeChat public opinion.