论文部分内容阅读
蜂产品作为天然营养保健品,日益被人们接受和青睐。但有些消费者、经营者、生产者,对蜂产品质量和保健功能的认识,多从形、色、味感官上论其优劣,有的为推销产品则夸大其功能宣传,甚至贬低别人产品,以假充好,使用不正当的市场竞争和不良手段。为了培育国内市场并得到健康发展,必须做到保证投入市场的蜂产品优质纯净,同时还要深入地、科学地宣传蜂产品,提高广大消费者对蜂产品认识水平和信任度;要诚信经营,力戒误导,正确引导,以取信于民,以开拓国内蜂产品市场。只有把国内市场打开了,蜂业发展才能有可靠的保障和基础。
Bee products as natural nutrition and health products, increasingly accepted and favored by people. However, some consumers, operators, producers, on the quality of bee products and health care functions, more from the shape, color, flavor and taste of its advantages and disadvantages, and some to exaggerate the function of the product promotion, or even belittle other people’s products To fake good use of improper market competition and bad practices. In order to cultivate the domestic market and get healthy development, it is necessary to ensure the quality and purity of the bee products put into the market, at the same time, it is necessary to promote the bee products in depth and scientifically and raise the consumers’ understanding of the bee products and their trust. Integrity management, Forced to mislead, correct guidance, in order to win the trust of the people, to open up the domestic market bee products. Only the domestic market opened, the development of apiculture in order to have a reliable guarantee and basis.