营销环境的变化要求企业的经营必须做出相应的调整,提高市场资源的可控程度。企业的营销通路系统是企业产品通向其目标顾客的通道,是整个营销系统伸向市场的“触角”,应该保持高度的灵活性,对销售渠道的重新整合、改造正是这种调整的体现,为企业在激烈市场竞争中握有更大的致胜筹码。 Changes in the marketing environment require that the operation of enterprises must make corresponding adjustments to improve the controllability of market resources. The marketing channel system of an enterprise is the channel for the enterprise’s products to reach its target customers. It is the “antennae” for the entire marketing system to reach the market. It should maintain a high degree of flexibility and reorganize and reorganize sales channels. , For enterprises in the fierce competition in the market have a greater chance of winning chips.