期刊作为传统媒体的一个类别,已有多年悠久的发展历史,而现如今随着智能手机、平板电脑等新媒体阅读方式的兴起,期刊的受众面在逐步减少。而行业期刊作为传统媒体中的一员,同样面临发行量减少、广告收入下降等问题,面对如此变化,我们应如何面对呢?一、我国行业期刊的定义与发展现状(一)行业期刊的定义我国现有期刊8000多种(包括社会科学类和自然科学类),可以说,我国期刊发表文章的内容涵盖了社会各个领 Journals, as a category of traditional media, have a long history of development. Today, with the rise of new media reading methods such as smart phones and tablet computers, the number of their audiences is gradually decreasing. The industry journals as a member of the traditional media, also facing the issue of reduced circulation, advertising revenue decline and so on, in the face of such changes, how should we face it? First, the definition and development of China’s industry journals (a) Industry journals Definition of China’s existing journals more than 8,000 kinds (including social sciences and natural sciences), we can say that China’s journals published articles covering all sectors of the community