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改革开放以来,我国经济迅速发展,物质文明与精神文明建设取得理想进展,与此同时以旅游业为代表的服务业呈现出前所未有的蓬勃发展态势,随着旅游产业的深入发展,旅游已经不仅仅定位于传统的观光、游览,融入体验等成为主流动向。节事旅游作为一种崭新的旅游形式逐渐发展壮大,一方面满足了游客需求,另一方面也促进了当地城市的发展,实现经济、文化及环境效益的综合提升。
Since the reform and opening up, China’s economy has developed rapidly and material civilization and spiritual civilization have made great progress. At the same time, the service industry represented by tourism has shown an unprecedented momentum of vigorous development. With the in-depth development of the tourism industry, tourism has become more than just Targeting traditional sightseeing, excursions, and experiences has become the mainstream. As a brand new form of tourism, festival tourism has gradually grown and developed. On the one hand, it meets the needs of tourists. On the other hand, it has also promoted the development of local cities and achieved the overall improvement in economic, cultural and environmental benefits.