文化产业是以新媒体技术的发展为核心支撑的集约型与技术密集型产业。新媒体技术的不断创新促进文化产业结构的快速升级,不但扩展了文化产业链的边界,而且促进了新的文化融合业态的不断涌现。本文在分析新媒体技术为文化产业的发展提供新的平台和助力的同时,也指出了新媒体技术在运用过程中出现的一些问题,并针对性地提出对策思路。 Cultural industries are intensive and technology-intensive industries supported by the development of new media technologies. The continuous innovation of new media technologies to promote the rapid upgrading of cultural industries has not only expanded the boundaries of the cultural industry chain, but also promoted the emergence of new forms of cultural integration. While analyzing the new media technology to provide a new platform and boost for the development of cultural industry, this paper also points out some problems that arise in the process of using new media technology and puts forward countermeasures in a targeted manner.