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对房地产开发企业的客户的含义及分类进行了阐述,同时对顾客满意度理论进行了归纳,并通过提出问题、市场调查、研究分析、找出影响顾客满意度的因素与建立顾客满意度指标的评价体系等五个步骤,最终帮助房地产企业建立一个完善的客户满意度指标体系。
The meaning and classification of the clients of real estate development enterprises are expounded. At the same time, the theory of customer satisfaction is summed up, and the factors influencing customer satisfaction and the index of customer satisfaction are found out by asking questions, market research, researching and analyzing Evaluation system and other five steps, and ultimately help real estate companies to establish a perfect customer satisfaction index system.