“像林志玲那样红火”! 也许将成为每一个经营者的口号。林志玲的走红,看似时间的偶然,却是历史的必然,因为新世代的年轻人迟早要选定他们的代言人。“巴黎欧莱雅”,“他+她功能饮料”,“索尼爱立信”,“百事可乐”,“摩托罗拉”……这些用时尚打造品牌的实践者,在“制造需求,创造消费者”上,能从林志玲身上得到什么启示。 “As hot as Lin Chi-ling!” May be the slogan of every manager. Lin Chi-ling’s popularity, seemingly accidental time, but it is the inevitable history, because a new generation of young people to choose their spokesman sooner or later. “L’Oreal Paris”, “he + her functional drinks”, “Sony Ericsson”, “Pepsi”, “Motorola” ... ... these fashion brand building practitioners in the “create demand, create consumers,” from Lin Chi-ling What kind of inspiration from the body.