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对中国这个规模巨大且潜力无限的消费市场来说,亿万消费者消费选择、消费心态的嬗变无不牵动着商家敏感的神经。因为谁先参透了大众消费的新趋势,谁就有可能在新兴消费市场中占得先机。新生代市场监测机构始于1997年的中国市场与媒体研究(CMMS),旨在对中国大陆城镇居民产品消费习惯和媒体接触习惯进行追踪调查。从最新的调查数据看,
For China, a huge and potentially unlimited consumer market, hundreds of millions of consumer choice, the evolution of consumer psychology all affect the sensitive business nerves. Because who first got acquainted with the new trend of mass consumption, who may have the upper hand in the emerging consumer market. The Cenozoic Market Monitor began in the China Market and Media Studies (CMMS) in 1997 to track the product consumption habits and media contact habits of urban residents in mainland China. Judging from the latest survey data,