毕加索的画之所以能够出名,在很大程度上乃是一位画商的功劳。年轻时的毕加索穷困潦倒,因为没有名气,他的画一幅也卖不出去。后来,他不得不请一位画商帮助他打开销路。这位绝顶聪明的画商施了一条妙计:他到市内所有的画廊去,装着寻求一个名画家的画稿。画廊老板们都问他是谁的画稿,他说是一个叫毕加索的,并绘声绘色地详细描述了毕加索的画在巴黎以外如何抢手。这使画廊老板觉得,有这样一位名画家,自己居然还不知道,不禁心惊不止,答应一定仔细寻找。紧接着,这位画商又在报纸上刊登广告寻求购买毕加索的画,进一步吊起了人们的胃口。不久.毕加索的画果然名扬四方,成了抢手货。像这样“明知故寻”的手法,可以借助经销商和顾客的力量.激发他们的参与意识。自觉自愿充当义务推销员,从而使厂家达到促销的目的。此举用于新产品打开市场,最为适用。当年,日本三洋公司生产出 The reason why Picasso’s paintings can be famous is, to a large extent, the credit of a painter. When he was young, Picasso was stumped. Because there was no fame, one of his paintings could not be sold. Later, he had to ask a graphic artist to help him open up the market. The extremely clever artist took a good idea: he went to all the galleries in the city, and filled with the artwork of a famous painter. The gallery owners asked him who he was. He said that he was Picasso and described in detail how Picasso’s paintings were sought outside Paris. This makes the gallery owner feel that there is such a famous painter who he does not know yet. He can’t help but feel surprised and promised to search carefully. Immediately afterwards, the painter again advertised in the newspaper and sought to buy Picasso’s paintings, further lifting people’s appetites. Soon. Picasso’s paintings became famous and became popular. Such a “know-it-yourself” approach can use the power of dealers and customers to stimulate their sense of participation. Consciously volunteering to act as an obligatory salesman so that manufacturers can achieve the purpose of promotion. This is the most suitable for new products to open the market. In that year, Japan’s Sanyo Corporation produced