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文化创意产业是近年来西安市大力发展的产业之一,而旅游地产是经济与文化相结合的产物,基于文化创意的旅游地产开发在文化旅游资源丰富的西安必将大行其道。立足于西安历史文化根基,融入现代文化创意理念,打造独具特色的西安旅游地产开发产品项目,提出有效、可行的开发策略,从而实现西安由观光型城市向休闲型城市转型。西安是西北重镇和历史文化名城,文化根基深厚,结合文化创意理念打造特色鲜明旅游地产是发展西安乃至西部旅游经济的有效途径之一。丰富厚重的历史文化资源、潜力巨大的城
Cultural and creative industries in Xi’an in recent years, one of the industries to develop vigorously, and tourism real estate is a combination of economy and culture, based on cultural and creative tourism real estate development in cultural tourism rich in Xi’an is bound to become popular. Based on the historical and cultural foundation of Xi’an, into the concept of modern cultural and creative, to create unique Xi’an tourism real estate development product projects, put forward effective and feasible development strategies, in order to achieve Xi’an from tourist-oriented cities to leisure-oriented cities. Xi’an is a major northwestern city and a famous historical and cultural city with profound cultural foundation. Combining the ideas of cultural creativity, it is one of the effective ways to develop tourist tourism in Xi’an and even the western part of China. Rich and rich historical and cultural resources, a huge potential city