一、杭州电视台少儿频道的生存环境如何描述少儿频道的竞争力现状?从杭州电视台少儿频道的8年发展中可以窥得一斑:省卫视频道占领主要收视市场,以《中国好声音》为例,杭州地区收视率甚至高达20%以上,而以儿童及其家庭作为少儿频道收视基础的土壤却在不断减少。有关统计数据显示,截 First, the living environment of children’s channel in Hangzhou TV station How to describe the current situation of children’s channel competitiveness? From the eight-year development of children’s channel in Hangzhou TV Station can be seen: the provincial satellite TV channel occupy the main viewing market, with “China good voice” as an example, The ratings in Hangzhou are as high as 20% or more, while the soil based on children and their families as the basis for children’s channels is declining. Relevant statistics show that cut