(一)全球市场现状并无确切的统计数字表明全球的体育用品市场规模究竟有多大。根据世界比较知名机构,如世界体育用品产业联盟、美国的体育用品制造商协会、美国商务部、加拿大工业部等发布的资料和台湾及美国海关进出口统计资料,结合业内人士的观点,估计1996年全球体育用品批发市场规模约在600亿美元左右。在全球体育用品消费市场中,美国 (A) the status of the global market There is no exact statistics show the size of the global sports market how much. According to statistics released by more well-known institutions in the world, such as the World Sporting Goods Industry Federation, the Sporting Goods Manufacturers Association of the United States, the U.S. Department of Commerce and the Industry Department of Canada, as well as the import and export statistics of Taiwan and the U.S. Customs, the opinion from the insiders is 1996 The global wholesale market for sporting goods is about 60 billion U.S. dollars. In the global sporting goods consumer market, the United States