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在网络信息技术全面普及的今天,人们既是新闻接收者,又是新闻传播者,这一强大的互动性功能使普通民众也能参与到舆论监督中来,使舆论监督进入了新的发展阶段。但在这一信息大众化的背后不免存在新闻失真、炒作等不良现象,使新闻价值与舆论导向问题备受争议。面对新媒体的冲击,电视、报纸等传统媒体在传播速度、受众范围等方面远不及网络媒体,但在新闻真实性、舆论引导力方面,电视新闻仍具有强大的作用力。本文将在探究电视民生新闻发展现状的基础上,重点对如何全面有效提升其舆论引导力的创新发展思路展开重点阐述。
Today, with the popularization of network information technology, people are both the news receiver and the news disseminator. This powerful interactive function enables ordinary people to participate in the media supervision and make the media supervision enter a new stage of development. However, behind the popularization of this information, unfavorable phenomena such as news distortion and speculation are inevitably present, making the issue of news value and public opinion controversial. In the face of the impact of new media, the traditional media such as television and newspapers are far behind the online media in such aspects as the speed of communication and the scope of their audience. However, the television news still has a strong force in the authenticity of journalism and the guidance of media. Based on the exploration of the status quo of television livelihood news, this article focuses on how to comprehensively and effectively enhance the innovation and development of its public opinion leadership.