媒介与社会有着互动共生的关系,每一种媒介的诞生都是社会信息传播的进步,它促进了知识、文化和科学的交流进而推动社会生产力的发展。这样随着社会生产力的发展,现存社会关系和现存体制机构在重新建构的同时,也反过来催化了社会信息传播方式变革。微博客作为博客的升级形式,以多种信息传播终端作为信息扩散的渠道,从形式上和结构上给社会传播提供了技术保证,而它多元化的传播中心和平等、互动的传受关系,让更多的人参与到社会信息传播活动中来,使传播更加广泛和高效。它不但推动着社会传播的个人化进程使社会碎片化成为现实,允许个人借助信息传播的工具载体来自我认同,而且区别于传统意义上的博客,使知识和观念的辐射成为没有时间、空间限制,更没有信息量限制的传播。这种新的社会传播方式融合了人与人之间的人际传播和媒介对人的大众传播,并且无时无刻不在上演着这一融合,这将有利于新的技术和文化的普及以及社会的发展。 Media and society have an interactive and symbiotic relationship. The birth of each medium is an advance in the dissemination of social information. It promotes the exchange of knowledge, culture and science and thus promotes the development of social productive forces. In this way, with the development of social productive forces, existing social relations and the existing institutions and institutions have also undergone changes in the way of dissemination of social information while reconstructing them. As an upgrade form of blog, a variety of information dissemination terminals serve as a channel for information dissemination, providing technical assurance for the spread of social forms both formally and structurally. However, with its diversified communication center and its equal and interactive communication relationship, Let more people participate in social information dissemination activities to make communication more extensive and efficient. It not only promotes the individualization process of social communication, makes the social fragmentation become a reality, and allows individuals to come from my identity through the tool carrier of information dissemination, and also different from the traditional blog, making the radiation of knowledge and concept into no time and space restriction , But there is no limit on the amount of information dissemination. This new mode of social communication combines people-to-people communication and mass media transmission to the public, and this integration takes place all the time. This will be conducive to the popularization of new technologies and cultures and social development.