北京近几年出现的新建筑体现着鲜明的波普艺术倾向,CCTV总部新大楼主楼,国家大剧院、奥运会国家游泳中心、中国国家奥运会主体育馆等颤受争议的建筑都可以划入此类。这些北京新建筑的方案选择决策者可能井不是追求一般意义上的表层的商业利益,但他们都是为自身的群体塑造一个良好的社会形象。这就是一种潜在的商业文化心理作用的表现。 The new buildings in Beijing in recent years reflect a distinctly pop-art tendency. Such controversial buildings as the new main building of CCTV headquarters, the National Grand Theater, the Olympic National Swimming Center and the China National Olympic Stadium can be included in this category . These decision-makers in new buildings in Beijing may not be pursuing the commercial interests on the surface in the general sense, but they all create a good social image for their own groups. This is a manifestation of the potential psychology of business culture.