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与吃吃喝喝相关的美食节目,在报纸、电视、网络等一些视觉传媒中已经是存在已久了,通过眼睛发现身边的美味佳肴,确实给可以给受众带来很多美食分享,而广播媒体因为没有画面,所以在“美食”的表达上稍逊一筹,所以起步、发展都较晚。随着广播收听人群的都市化,城市私家车饱有量的不断增加,城市中拥有私家车的“移动人群”成了收听广播的主力消费人群,城市广播节目制作重心从固定收听转向移动收听。
Food programs related to eating, drinking and drinking are already in existence for some visual media such as newspapers, television and the Internet. Discovering delicacies around them with their eyes does indeed give the audience many foodies to share, and the broadcast media has no picture , So in the “food ” expression on the inferior, so start, development are late. With the urbanization of radio listening groups and the increase in the number of private cars in cities, the “mobile crowd” with private cars in cities became the main consumers of radio broadcasts. The focus of urban radio production shifted from fixed listening to mobile Listen.