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信息时代下互联网的蓬勃发展给网络思想政治教育带来了新的发展平台,从传播学角度看,网络思想政治教育是在网络媒体作用下的一种传播活动,大学生就是这一过程中的教育受众。立足于传播学受众理论来探究大学生思想工作的开展,势必将加速网络领域思想政治教育的传播和发展,有助于探索提高教育有效性的新途径。
Under the information age, the vigorous development of the Internet has brought a new platform for the development of network ideological and political education. From the perspective of communication, network ideological and political education is a communication activity under the influence of online media. College students are the education in this process Audience Based on the audience theory of communication to explore the ideological and political work of college students, it is bound to accelerate the dissemination and development of ideological and political education in the Internet field, and help to explore new ways to improve the effectiveness of education.