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西南、捷蓝、瑞安:三家廉价航空公司商业模式的竞争 廉价航空被讲过无数遍,但几家廉价航空公司的商业模式有何不同?模仿者“捷蓝航空”在许多成本、特别是人工成本的控制上,已超越该模式的鼻祖“西南航空”。但在航空公司最大一块成本——航油成本的控制上,西南航空却练成绝世高手,靠这个本事创造连续37年盈利的神话。以上两家公司的模式,都还是想方设法降低成本,靠机票赚钱;而“瑞安航空”则力图做到机票免费,在其他收入上赚钱!本期的话题是,同类商业模式如何竞争?
Southwest, JetBlue, Ryanair: The competition for three low-cost airline business models Cheap airlines have been spoken numerous times, but how are the business models of several low-cost carriers different? Imitators “JetBlue” at many costs, especially Is the control of labor costs, has gone beyond the originator of this model “Southwest Airlines ”. However, Southwest Airlines has become a peerless expert in the control of the cost of jet fuel, the biggest cost of an airline company. It has created a myth of 37 consecutive years of profit based on this skill. The above two companies’ models are still trying to reduce costs, earn money by airfare; and “Ryanair” is trying to make free tickets, make money on other income! The topic of this issue is how to compete with similar business model?