以平面媒体为主的省报集团拓展二级市场已在国内相当普遍,其中对省会城市之外的次中心城市的市场扩张,更是重中之重。本文以地处湖北省襄阳市的《楚天快报》为案例,分析湖北日报传媒集团在省域副中心城市襄阳市的扩张策略与方式、效果和不足之处,以此剖析省报集团在二级市场扩张的规律性内容。 In order to expand the secondary market, the provincial newspapers and conglomerates, which are mainly print media, have become quite common in China. Among them, the expansion of the sub-central cities outside the capital cities is even more important. This article takes “Chutian Express” which is located in Xiangyang City of Hubei Province as a case to analyze the expansion strategies and methods, effects and shortcomings of Hubei Daily Media Group in Xiangyang, a sub-central city in the province, Level of market expansion of the regular content.