在分析当前科技期刊所面临的机遇和挑战的基础上,阐明科技期刊树立品牌意识和进行品牌建设的意义。认为品牌建设应立足期刊社现状,剖析自身的优势与不足,通过期刊准确定位、特色办刊、建立良好的编—读—作关系、不断提升期刊质量、营造刊物品牌文化、注重宣传等全方位思索来全面推进,以逐步形成完整的品牌实施策略。 Based on the analysis of the opportunities and challenges confronting the current science and technology journals, the paper expounds the significance of establishing the brand awareness and brand building of the science journals. It believes that brand building should be based on the status quo of journals, to analyze its own strengths and weaknesses, to establish a good relationship between editing and reading, Thinking to comprehensively promote in order to gradually form a complete brand strategy.