梅州有“世界客都”的美誉,由于自然生态环境优美、人文名胜众多、文化底蕴深厚,具有得天独厚的优势,旅游开发价值高,发展潜力巨大。但梅州的旅游业起步晚、基础差,处于初级发展阶段。本文阐述了梅州旅游资源的丰富内涵,结合梅州客家旅游发展的现状及梅州的经济情况,通过大力宣传和促销、加强“软件”建设、整合旅游资源、突出客家文化的主题和内涵,促进旅游经济发展。 Meizhou has the reputation of “the world’s passengers are”, due to the beautiful natural environment, many humanities and cultural attractions, profound cultural heritage, has the unique advantages of tourism development of high value, great potential for development. However, tourism in Meizhou started late, based on poor, in the initial stage of development. This article expounds the rich connotation of tourism resources in Meizhou. Combining with the current development of Hakka tourism in Meizhou and the economic situation in Meizhou, through the vigorous promotion and promotion, strengthening the construction of “software”, integrating tourism resources, highlighting the theme and connotation of Hakka culture and promoting Tourism Economic Development.